Culturally-sensitive print communication

In your workplace, information is often displayed in different forms of print media, such as:

  • flyers
  • newspaper articles
  • posters
  • cards
  • signage
  • literature
  • slogans
  • pictures.

flyers, newspaper articles, posters, cards, pictures, literature, slogans

Some material may appear to be a joke or just for fun, but you need to ask yourself:

  • Will certain groups feel offended by particular material?
  • Will people feel that they are being discriminated against because of the material?
  • Will people misinterpret the meaning of the material?

If you are unsure, it is better not to display the material in order to avoid any misunderstanding between your service, co-workers and clients.

Culturally and socially insensitive print or other visual displays may cause:

  • upset or resentment in CALD clients or co-workers, or clients and co-workers with a disability
  • difficulties in building rapport and positive working relationships
  • anxiety, anger or even hostility
  • misunderstanding and conflict between workers and CALD clients or clients with a disability.


Culturally sensitive print material: Do some research in your work area to find a range of print material for cross-cultural communication. Make notes on whether each item is culturally sensitive and appropriate and any suggestions you have for improving the material.

Last modified: Thursday, 3 November 2016, 2:26 PM